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General Overview: As a public relations manager, you are in charge of overseeing all communications between your client or employer and the general public. The goal is to maintain a positive image to consumers, business partners, and the media so that interactions between parties are always smooth and effective. This results in good business and the maximizing of profits. Maintaining a positive image involves informing consumers about products and services and providing great customer service.

Public relations managers are employed in nearly every field, and most work in office environments. A typical work-week is 40 hours or longer, and some travel may be required to make press releases and to attend special events.

Education and Training: Public relations managers are generally required to have a bachelor's degree in a business-related field. Four-year degrees in public relations, communications, journalism, business administration, psychology, or English are most common. Coursework in public speaking, public relations, English, and technical and creative writing are typically very useful for the job. A master's degree may be required by some employers, but that is usually the exception and not the rule.

Work-related experience is very important for the job because those who are familiar with the work will make a much smoother transition to the workplace. Two to three years of public relations experience is highly-recommended, although top-level positions may require five or more. Certification is also a great idea because it's a sign of competence and experience. The Public Relations Society of America offers certification to those who have a certain amount of working experience after they pass a standardized exam.

The Future: The Public Relations Management profession is expected to grow at about 21% through 2020.

The Pay: Annual salaries for Public Relations Managers in the U.S. range from $30,500 to $95,200, with the average median annual wage hitting $93,300 in 2011 as per the U.S. Bureau of Labor Statistics.

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